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Cocoa villages in West Africa are often isolated and it is difficult for farmers to access information on good agricultural practices. To address this issue The Hershey Company, the Ghana Cocoa Board, and the World Cocoa Foundation partnered to launch CocoaLink. CocoaLink connects cocoa farmers to government agriculture experts and the latest information on modern farming techniques through a two-way mobile phone exchange. Farmers use text and voice messages to receive information and ask questions about farming conditions and practices. The widespread use of mobile phones makes CocoaLink an economical and easy-to-use platform. To date, there are more than 45,000 registered CocoaLink users in 1,800 communities. Compared to non-CocoaLink farmers, on average, CocoaLink users experience a 45% yield improvement and a 70% income increase. Partners will use insights from the Ghana CocoaLink program to extend the program to other cocoa-growing countries in West Africa.

CocoaLink: (https://www.youtube.com/watch?v=GLRkUxZv_6Y)

Darden Ideas to Action 2014 Special Edition: Insights and Innovation from the P3 Impact Award Report

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